LAUREN LILES
Brand Strategy | Creative Direction | Multimedia | Marketing | Communications
Creative & Media Director
I build brands, campaigns and creative systems that turn ideas into something people can understand, connect with and act on.
Resume | LinkedIn
SELECTED WORK
Strategy is only useful if you can make something with it.
My work spans creative direction, branding, graphic design, digital marketing, recruiting communications, content, print and multimedia. Sometimes I'm building the strategy. Sometimes I'm designing the thing. Most often, I'm doing both.
01 / MY MARITIME CAREER
Building a recruiting brand.
Creative Direction | Brand Strategy | Recruiting Marketing | Social Media | Multimedia | Campaign Development
I helped develop My Maritime Career into the recruiting-facing brand for the Seafarers International Union and its apprenticeship program. What began as a need for stronger digital outreach grew into an integrated recruiting communications system spanning social media, digital campaigns, print collateral, events, signage, multimedia and candidate engagement.
I established the brand's social presence, developed its visual and content systems, and continue to create and direct communications used by recruiters across the country.
OUT-OF-HOME
CAMPAIGN DESIGN
FIELD ACTIVATION
02 / Creative Studio
Branding | Campaigns | Print | Apparel | Digital
Ideas made visible.
My independent creative work spans businesses, nonprofits, community organizations, and personal projects across branding, campaigns, print, apparel, and digital design. Some projects start with a blank page, others with an idea that needs a little direction, but every project is built around the audience, the message, and what the design actually needs to do.
Different clients. Different audiences. Different answers.
Brand + Identity
Visual identities built to give each project its own voice, personality, and place.
Campaigns, promotions, and creative built to capture attention, communicate clearly, and move people to act.
Campaigns + Creative
Web design, social content, and digital experiences built to carry the brand beyond the page.
Digital + Web
Creative direction, advertising, layout, and print production for a folding tourism guide connecting visitors with local businesses across Mobile.
The Bar-Fly Map
Product photography, branding, packaging, catalog design, and print production for national retail product lines, from showroom staging and original photography through final print-ready layout.
Commerce Corporation
Creative work doesn’t live in a mockup. A selection of brands, campaigns, and projects currently out there doing their jobs.
Out in the World
This is the highlight reel. More work available upon request.
03 / Original Ventures
From the ground up.
Brand Development | Creative Direction | Content | Products | Community
Some projects begin with a brief. These began with an idea. From brand development and creative direction to content, products, partnerships, and community, I’ve taken each from an initial concept and shaped it into something with its own identity, audience, and purpose.
The idea is only the beginning.
A personal idea turned into a multimedia platform for stories, music, creativity, and connection.
The Building Life
A youth-driven skateboard brand built around art, individuality, community, and giving back.
Atticus Skateboards
Ready to build something together?
Whether you're starting with an idea, a brand that needs direction, or a project that's ready to move, let's figure out what we can make of it.